William Shakespeare (okay, kinda paraphrasing) answered this question best in Romeo & Juliet: “A good idea by any other name would smell as sweet.” That’s exactly what Big League Interactive is, formerly known as InGame. So why did RiverKey Creative go for a name change? We should start with the backstory—plus, for those who don’t already know, an introduction.

“Big League Interactive,” according to RKC’s director of operations Charles Ryan, “is a series of main-board stadium games and other stadium features of the sort that we build regularly for major-league sports clients. We are now porting them over for accessibility to colleges and minor-league teams. Our thinking was to take these games and modify them for standard sizes, still allowing users to customize their graphics.”

While our custom games for major-league teams are often built with their specific board sizes and unique needs in mind, RKC wanted to find a way to bring the most common features to a wider audience.

That’s when InGame was born, in December of 2011, and it was an instant hit.

“These games really took off and exceeded our expectations,” says Sean Hopkins, chief marketing officer. “There was a definite need for this, and we were happy and eager to rise to the occasion.”

“Twitter is by far the most popular,” adds Ryan. “The use of social media is really blossoming, and our Twitter game allows fans to engage directly with the team, with each other, and with the entire stadium crowd in a live feed on the main board.”

Since the launch of InGame over two years ago, we’ve seen colleges, minor-league teams, soccer, football, baseball, basketball, hockey, domestic, international, you name it … all shapes, sizes, and ranks have embraced our line of interactive stadium games. But the recent decision to change names and rebrand came about for a couple of reasons.

“RiverKey used InGame for a few years but didn’t trademark it,” explains Ryan. “Several businesses were using the name in related fields, plus it’s a common industry term, and we decided we wanted a stronger, more unique brand. That initiated the change. From there, we decided to rebrand our entire line with a new logo and website.”

As of now, RKC has fifteen games in the Big League Interactive pipeline in various stages of development. Some are ready to go now, some will be available in a matter of weeks, and some in the months ahead.

You can download the information, pricing, and ordering pamphlet here.

Big League Interactive pamphlet cover.

“A really fun part for me,” says RKC game developer Chris Beer, “is throwing various team colors and images up on my screen, like mascots or logos, and seeing how it’s all going to look.”

That’s part of the challenge in creating these stadium games. RiverKey is turning over the final phase of the creative process to our Big League Interactive clients. They get to pick their own colors, they get to upload team logos or icons, and, for some games, they can even add player photos and fan pics. Part of our testing process is to experiment with a range of options and see how it’s all going to look and behave in the end.

“Our goal with Big League,” says Ryan, “is to create stimulating design and offer interactivity that will engage stadium crowds for a few minutes of fun and excitement during your game or event.”

For more information, to request a free demo, or to place an order now, please visit:

www.bigleague-interactive.com